Gartner finds that 44% of CMOs are facing budget cuts as a direct result of the COVID-19. To control costs, CMOs must justify expenses and better manage talent across in-house staff and agency partners.
For many organizations, the company’s sprawling agency ecosystem can be a top source of inefficiency and marketing budget drain.
Evaluate if restructuring your agency relationships could help you achieve results with less.
A Strategic Guide to Consolidating Your Marketing Agency Ecosystem
Download the guide to learn:
The real cost of agency sprawl
Ways to balance the mix of in-house and agency support
How to select the right agency partner to consolidate with